Professional headshot of Lola Phonpadith, a seasoned communications and brand strategist

About

With over 15 years of experience as a strategist and manager, I bring a dynamic blend of creativity, insight, and execution across communications strategy, public relations, marketing, copywriting, brand development, content creation and production. Specializing in a multidisciplinary approach, I draw on extensive experience across a range of industries—including corporate, tech, media, luxury and consumer goods, beauty and skincare, arts and culture, nonprofits, socio-political organizations, investment firms, and startups—helping organizations tell their story with clarity and impact.

My career began in New York City and Italy, and has since evolved through continuous work with international clients across North America, Europe, Asia, and Brazil. This global engagement has given me a deep understanding of cross-cultural communication and the ability to navigate diverse markets, time zones, and cultural dynamics with professionalism and ease.

From developing integrated communications plans and shaping brand positioning to leading photo and video production, managing large-scale events, and driving strategic fundraising and business development efforts—I bring a comprehensive, results-driven perspective to every project. I specialize in translating complex ideas into clear, compelling narratives that resonate across platforms and audiences. Whether it's trend research, stakeholder engagement, campaign messaging, or long-term brand architecture, I help organizations build credibility, spark connection, and inspire action. I thrive at the intersection of strategy and storytelling—where bold ideas align with purposeful execution and measurable impact.



I’ve had the opportunity to work with a diverse range of companies and organizations, including:

Google, Apple, Microsoft, UNICEF, American Express, HBO, Instagram, The New York Times, Ferrari, Spotify, Marvel, Hirshhorn Museum, The New Museum, Brooklyn Museum, Tiffany & Co., Youtube, Ripple XRP, SoFi, Unilever, SONY, Amazon, BMW Mini Cooper, Viacom, Disney, Vox Media, Refinery29, Bumble, Creative Time NYC, Global Citizen, Giga, Droga5, Impartner, IMG, Michael Kors, Zimmerman, Alice + Olivia, Nike, The North Face, Adidas, Reebok, Lululemon, FitBit, Code Commerce, Space NK, Uber Eats, Starbucks, Progeny, Asia Society, Food Network & Cooking Channel’s New York City Wine and Food Festival, 1-54 Contemporary African Art Fair, Southshore Investments, Latino Economic Development Center, CAFE Summit/Some Spider Media, Fresh Cosmetics, GirlBoss, Industria, The Clemente Cultural Center NYC, Right To Dream Foundation, Hervé Léger, BCBG Max Azria, Nautica, R13, À Moi by Alejandra Alonso Rojas, Vena Cava, Shipley & Halmos, Charles Youssef, Miss Sixty, Energie, Etnies, PRAIA Brazil



My teaching experiences include:

  • Trends Investigation Instructor at Istituto Europeo di Design (IED), a design college in Barcelona, Spain

  • Judge and Mentor for the Senior Thesis Design Course at Parsons School of Design in New York City

  • Sustainability Instructor at Banmai Samakee in Chiang Rai, Thailand



I help companies with the following: 

  • Strategize and Develop Compelling Communications and Media Campaigns

  • Create Media Kits and Press Releases

  • Develop Campaign Communications Plans

  • Copywriting and Editing

  • Ghostwriting

  • Thought Leadership Content Development and Writing

  • Strategic Press and Media Pitching

  • Conduct Trends Research and Develop Reports

  • Work with External Analyst Firms and Data Teams to Gather Insights and Inform Strategy

  • Content Writing for Newsletters

  • Develop Webinar Strategies and Content

  • White Paper Development

  • Strategize Social Media Campaigns

  • Provide Creative Direction for Marketing Campaigns

  • Identify Target Audience Personas

  • Research Digital Communications Strategies

  • Assist with Brand Development, Pricing, and New Product Launches

  • Develop New Business Opportunities and Strategic Partnerships

  • Manage Affiliate Marketing Programs

  • Oversee Photo and Video Production

  • Provide Event Management Services and Referrals for Production Design, Funding, Vendors, Caterers, and Staffing

  • Contract Negotiations



My Professional Ethos:

  • My strength lies in observing, listening, reflecting—then acting with intention. Strategy often relies as much on what isn’t said as on what is, requiring the ability to spot patterns, anticipate moves, and make thoughtful, precise decisions.

  • Strategy is rarely linear. It’s not always about quick answers, instant opinions or easy wins. Rather, it’s guided by reading the room, learning from setbacks and perceived failures, understanding nuance, and knowing when to hold back, pivot, or move forward with purpose.

  • I believe the most effective leaders don’t need to be the loudest. Quiet confidence, clear thinking, and thoughtful execution speak volumes.

  • I don’t mind being misjudged, or even underestimated at first glance—it gives me the space to stay grounded, work with focus, and let the results confirm the impact.

  • 🎯 My favorite compliment? “You made that look easy.” (Spoiler: It wasn’t. :)

I welcome the opportunity to connect. Feel free to reach out to view my portfolio or just to say Hello! :

lola.phonpadith@gmail.com