About
As a strategist, manager, writer and producer, I bring an interdisciplinary approach to communications strategy, public relations, marketing, brand development, content creation and production. Drawing on diverse perspectives, experiences, and areas of expertise, I connect ideas, recognize patterns, and translate complex information into clear narratives and thoughtful strategies. My experience spans tech, media, luxury and consumer goods, fashion, beauty, arts and culture, nonprofits, socio-political organizations, investment firms, and startups.
My career began in New York City and Italy, and has since expanded through work with international clients across North America, Europe, Asia-Pacific, and Brazil. This experience has deepened my understanding of cross-cultural communication and the nuances of navigating diverse markets and cultural dynamics.
My expertise spans brand positioning, integrated communications campaigns, audience engagement, photo and video production, and large-scale events. I ghostwrite articles, op-eds, and essays for senior executives featured in major outlets such as Forbes, Fast Company, The Independent, WIRED, Inc., Entrepreneur, and Business Reporter. I also develop playbooks and insight reports that anticipate industry shifts and inform business decisions.
As AI reshapes how audiences discover information and evaluate brands, I integrate Answer Engine Optimization (AEO) into PR and communications strategies to strengthen brand authority and competitive positioning. Through targeted media relations, executive thought leadership, and high-quality content, I help clients build the credibility and third-party validation that support visibility across AI search platforms. Recognizing the significant role of earned media in AI-influenced discovery, I monitor brand representation and competitive visibility to identify opportunities to reinforce reputation and improve discoverability.
From trend research and stakeholder engagement to campaign messaging and long-term brand architecture, I help organizations build credibility, spark connection, and inspire action. My work brings together analytical insight, creative exploration, and intentional execution to develop strategies that are thoughtful, adaptable, and grounded in a clear understanding of the audience and business objectives.
Beyond my client work, I am writing my first novel, a work of speculative fiction.
I’ve had the opportunity to work with a diverse range of companies and organizations, including:
Google, Apple, UNICEF, HBO, Instagram, Spotify, Marvel, Ferrari, BMW Mini Cooper, Hirshhorn Museum, The New Museum, Brooklyn Museum, The New York Times, Tiffany & Co., Youtube, American Express, Ripple XRP, SoFi, Unilever, SONY, Amazon, Viacom, Microsoft, Impartner, Vox Media, Refinery29, Bumble, Creative Time NYC, Global Citizen, European Cultural Center, Giga, Droga5, IMG Fashion Week, Hermès, Zimmerman, Michael Kors, Alice + Olivia, Nike, The North Face, Adidas, Reebok, Lululemon, FitBit, Space NK, Fresh Cosmetics, NAIIAN Beauty, Code Commerce, Uber Eats, Starbucks, Progeny Coffee, Asia Society, Food Network & Cooking Channel’s New York City Wine and Food Festival, 1-54 Contemporary African Art Fair, Southshore Investments, Latino Economic Development Center, CAFE Summit/Some Spider Media, GirlBoss, Industria, The Clemente Cultural Center NYC, Right To Dream Foundation, Hervé Léger, BCBG Max Azria, Nautica, R13, À Moi by Alejandra Alonso Rojas, Nushape, Vena Cava, Shipley & Halmos, Charles Youssef, Miss Sixty, Energie, Etnies, PRAIA Brazil
My teaching experiences include:
Trends Investigation Instructor at Istituto Europeo di Design (IED), a design college in Barcelona, Spain
Judge and Mentor for the Senior Thesis Design Course at Parsons School of Design in New York City
Sustainability Instructor at Banmai Samakee in Chiang Rai, Thailand.
I help companies with the following:
Strategize and Develop Compelling Communications and Media Campaigns
Create Media Kits and Press Releases
Develop Campaign Communications Plans
Strategic Press and Media Pitching
Develop AI Visibility and Answer Engine Optimization (AEO) Strategies Through Earned Media and Press
Audit and Monitor Brand Representation and Competitive Visibility Across AI Platforms
Conduct Trend Research and Create Reports + Playbooks
Copywriting and Editing
Ghostwriting Articles for Executives and Organizations
Develop and Write Thought Leadership Content
Collaborate with SEO and Content Teams to Align with Conversational Search
Work with External Analyst Firms and Data Teams to Gather Insights to Inform Strategic Planning
Writing Newsletters
Manage Special Projects and Collaborations
Develop Webinar Strategies and Content
Create Podcast Content
Produce and Write White Papers
Plan Social Media Campaigns
Provide Creative Direction for Marketing Campaigns
Identify Target Audience Personas
Research Digital Communications Strategies
Support Brand Development, Pricing, and New Product Launches
Develop New Business Opportunities and Strategic Partnerships
Manage Affiliate Marketing Programs
Oversee Photo, Video and Events Production
Provide Event Management Services and Referrals for Production Design, Funding, Vendors, Caterers, and Staffing
Contract Negotiations
My Professional Ethos:
My strength lies in observing, listening, reflecting, and then acting with intention. Strategy often relies as much on what isn’t said as on what is said, requiring the ability to spot patterns, anticipate moves, research insights, and evaluate data to make thoughtful, precise decisions.
Strategy is rarely linear. It’s not always about quick answers, instant opinions, or easy wins. Rather, it’s guided by reading the room, analyzing data, learning from setbacks and perceived failures, understanding nuance, and knowing when to hold back, pivot, or move forward with purpose.
Curiosity is central to my approach. I actively cultivate a wide range of interests, engaging with diverse cultures, languages, literature, philosophy, film, music, art, travel, and staying attuned to emerging trends, industries, and technologies. This continuous exploration broadens my perspective, deepens my understanding of human behavior, and strengthens how I think and solve problems.
I believe in continually learning, evolving, and staying open to new ideas, tools, and ways of thinking. In my work, that curiosity translates into enhanced insight, stronger intuition, creative thinking, and strategies that are informed, adaptable, and forward-looking.
🎯 My favorite compliment? “You made that look easy.” (Spoiler: It wasn’t. :)
I welcome the opportunity to connect. Feel free to reach out to view my portfolio, writing samples, trends reports & playbooks, or just to say Hello! :
lola.phonpadith@gmail.com